Right Here, Right Now

26 09 2012

For the last several years, I have shared futurecast videos with my students. Yeah, sometimes they are a little farfetched, but then again, so were The Jetsons. Still, they give us a snapshot of where we are right now, and hint at where things appear to be headed. These futurecasts are a lot like the 6-10 day weather outlook: the closer you are to today, the more likely you are to make a good prediction. But once you get out a week and a half, your guess is as good as mine.

For what it’s worth, then, share this video (which my student Julia Greif shared with me this morning…so appropriately, I might add…via Facebook:

While this one is not perfect, it does make some very valid claims…claims that no business can afford to ignore. Like I told my students 15 years ago, the question was whether your business would have a website. No, the question was when. And now, the questions is not whether your business will have a presence on social media. Instead, it is when and how much. Or, as the video queries, how well you do it.

Which is another way of saying that the train has left the station, but if you run fast enough, you might be able to hop on.

I recall futurists saying similar such things some 20 years ago when email was just starting to take off, that the world would begin to look like it currently does. I also embed a rather somber video (with schmaltzy late-60s jazz soundbed) in my Evo Marketing class in which future shopping is foretold from the view of 1969. One look at the gigantic computers and clunky connections is good for a quick laugh, but they actually hit the nail kind of on the head. OK, maybe a glancing blow, but they got most of it right. We are buying more and more of our stuff online without having to venture out to stores.

The moral to the story? Pay attention to folks in the middle of the fray, for they have the best view of the crystal ball. They may not own the crystal ball, but who else is more qualified to predict what is coming down the pike? Who else would you trust to draw out the implications of all that is happening today?

But what do I know. I’m just the guy who teaches the class.

Dr “Let’s Get Sociable” Gerlich

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