Turn The Page

20 09 2012

There is a sneaky side to me that often only becomes apparent once I have played my cards. For example, I will often play devil&3039;s advocate in my classes, and argue something around the block, even if I do not believe it is the right route. It’s a good way of stimulating conversation.

Kind of like what I did yesterday when I presented the news about Kodak’s partnership with On Demand Books. On paper, it looks like a very good deal for both parties. It should enhance Kodak’s abilities to sell of its kiosks, it will add nicely to CVS’ product array by offering books, it eases inventory requirements in the channel, and it gives consumers broader access to tangible copies should they desire them.

Except for one thing: E-Reading is going through the roof.

The study linked above shows what many of us already know to be true: that while tangible books are still king, the incidence of reading on tablet devices is quickly gaining in popularity. Furthermore, those who read on tablets are heavy reader, consuming nearly twice as many books in a year as those who prefer paper.

The study shows that 29% of US adults own a tablet device. The only problem is that the study did not include devices like the iPad, which is a tablet by any description. A recent study that my colleagues and I did at WTAMU showed that 33% of our students own some kind of tablet. Either way, these devices are becoming increasingly popular, and they are changing the way that we read.

I have also read recent reports that tablet usage on airplanes now exceeds that of laptops. They are far more convenient to tote, and in many instances, can perform the same tasks as those of a laptop. On a recent flight from Chicago to Dallas on Southwest Airlines, I availed myself of the $5 wifi service in flight. It worked marvelously on my iPad. Oh, and for grins, I did a Facebook Check-In from 36,000 feet. I’m waiting to see if anyone else has found my “spot.”

But as tablets become ever more ubiquitous (just wait until this Christmas–they will be the hot gift item), we will consume ever more of our books in this format. It just makes sense. E-books are normally cheaper than their tangible counterparts, they are more portable, and, as your collection grows, never exceeds the size of the tablet itself.

You can start planning what you will do with all that extra space in your home.

Sure, the entire reading experience is transformed. No matter how authentic the software developers try to create a metaphor of turning pages, booking etc., it will never be quite the same as the real deal. While I love to lie down to read, and then slowly drift off into a nap with a book on my chest, I sure as heck know that I don’t want to awaken only to find my iPad had crashed to the floor. That’s an impact only a tangible book can withstand.

But if you compare the growth of my bookshelves items to the gigabytes on my iPad, you would know where I and how I am spending my money. I am reading more than ever before. I just make sure to put my iPad on the nightstand before drifting off.

Dr “Cover To Cover” Gerlich

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