Paperback Writer

20 09 2012

The last 20 years have not been kind to dinosaurs. While there’s still a market for vinyl records, photographic prints and books (among other things), the fact remains that we have gone digital and unless you can find your niche with the old school alternative, life support is only a choke and gasp away. Kind of like at Kodak, the company that invented the digital camera a few decades ago, and then politely sat on it. Once others reinvented that wheel, Kodak went into denial and thought that film photography would last forever.

Sure thing there, Ansel.

But every once in awhile Kodak hatches a good idea…like their partnership with On Demand Books to wrap Kodak’s photo kiosks around ODB’s Espresso Book printers. The married products will debut in CVS stores soon.

And it really is a great idea, because in this digital age, inventory of tangible goods becomes a huge risk. And never mind the competition from Amazon who sells both digital and print versions. Being a BAM retailer these days is simply not an enviable position.

But being able to sell paperback books on-demand in a BAM store is a great idea. No muss, no fuss. No inventory. Customer wants The Grapes Of Wrath? No problem. Insert credit card and watch it print, collate and bind your own audience-of-one book.

For that matter, the Espresso Book works great for limited edition books, which is a fancy way of saying “the book of our vacation pics.”

The only kink in the story is that Kodak has also put up for sale its kiosk division. Of course, one might quickly ask why Kodak would forge this relationship with ODB, but the answer is simple: this could easily make it easier for Kodak to unload yet another of its properties as it seeks to get its head back above water.

Whether Kodak will survive in the long-run is another story with great speculation. But as for being able to buy books…yea, thousands of possible titles…down at the corner drug store is appealing on many levels. OK, maybe not so appealing if you happen to be Barnes & Noble, but from the custoemr perspective, it is golden.

By the book? Yep. Buy the book.

Dr “Binding Agreement” Gerlich

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